WHO WE ARE

Created by artist Margarita Cabrera, FLOREZCA is a for profit enterprise functioning as a multinational corporation that promotes cultural capital. The corporation creates, sells and exhibits original works of art that address issues impacting immigrant and migrant communities and their changing historis. Rooted in a conceptual art practice, the corporation functions both as business and art. "Creatively Changing the World" is our slogran, asserting that through a creative collective process, business and art can do change the world around us.

Historically businesses have protected their interests by incorporating and pooling resources and gaining protection against financial and legal risks. FLOREZCA uses a branded multinational business as a creative platform to address issues of globalization and its affects on labor, rights and international communities.

Conceptually, FLOREZCA challenges notions "incorporation" even as it makes us of a traditional corporate structure: absorbing financial risks, distributing dividends, and allocating cultural, economic, and legal resources to its members. Historically, corporations seeks profit above all else, FLOREZCA is instead founded on humanitarian principles, seeking primarily to empower its members through cultural and social inclusivity; our corporation offers fair wages, and necessary legal protections, skills training and creative production.

By producing art in community, FLOREZCA exemplifies a holistic unity in human interaction and experience, connecting bodies and places in artisti production while promoting respectful, equal, and dignified ways of making and being.

FLOREZCA progressively engages the dynamic global environment by protecting the real source of our culture-people and their communities.

"Art is not a mirror held up to reality,

but a hammer with which to shape?"

Bertolt Brecht